How to Watch LuLaRich

LuLaRich is a four-part documentary on Amazon Prime Video that explores the rise and fall of the multi-level marketing company, LuLaRoe. Created by Fyre Fraud documentarians Jenna Furst and Julia Willoughby Nason, the series takes viewers deep into the infamous leggings retailer's alleged pyramid scheme.

This Amazon Prime documentary features explosive interviews with the company's founders, former employees, and hard-working "independent distributors" who sought a better life for their families. It's a fascinating glimpse into the dark side of American scam culture.

How to Watch

If you’re not yet subscribed to Amazon Prime Video, the four-part LuLaRoe documentary is available for free with a 30-day trial. The series, which was created by Jenner Furst and Julia Willoughby Nason, combines interviews with the founders of LuLaRoe (DeAnne and Mark Stidham) and former LuLaRoe retailers with peppy archival footage from the company’s marketing. This makes the LuLaRoe movie a must-watch, especially if you’re interested in what it takes to start your own multi-level marketing business. It may not have the most entertaining story line, but it’s well worth the price of admission. And it’s a good way to learn about an infamous and controversial company.

Episode 1

lularich is a four-part documentary that delves into the rise and fall of LuLaRoe, a multi-level marketing company that sold go-girl clothing for women. While many of the wacky elements of this series seem like the standard cynical cybercult chronicle, it’s not afraid to show real, hard truths about capitalism preying on struggling women, and the ways in which companies can lure women into debt in order to build their brands. The four episodes are available on Amazon Prime. Episodes 1 and 2 air on September 10; episodes 3 and 4 will launch on October 4. You can stream them for free with a Prime subscription.

Episode 2

Episode 2 of lularich, which is available to stream on Amazon Prime Video with a subscription, dives deeper into the controversies that have plagued LuLaRoe, a billion-dollar clothing company. The docuseries begins at the "home office" of founders Deanne and Mark Trujillo, where employees detail the bizarre culture that has become LuLaRoe's core. The series then follows the company's expansion to public markets and onboarding of retailers at breakneck speeds. This quickly leads to a slew of complaints about the company's leadership compensation plan and recruitment bonuses reaching ludicrous amounts. As the episodes continue, viewers learn that LuLaRoe has been sued by thousands of women who have been misled by its multi-level marketing scheme.

Episode 3

LuLaRoe is the subject of a new four-episode documentary that debuted on Amazon Prime Video. Directed by Jenner Furst and Julia Willoughby Nason, the film traces the company's rise from leggings sold in homemaker markets to a $2 billion empire and bankruptcy. It also takes a close look at how the company recruited sales reps and handled controversy, like the 100% buyback guarantee that made them famous. The series is a bit more interesting than its predecessors in that it does more than just talk about a shady business model.

Episode 4

If you are looking for a quick binge of LuLaRoe, you may be pleasantly surprised to learn that the first four episodes of this show are currently streaming on Amazon Prime Video. The show explores the company’s controversies through interviews with retailers, employees, and the founders of the multi-level marketing firm. During the series, we learn that Deanne and Mark LuLaRoe use cheap languages of feminism to lure consultants in with phrases like “Girl Boss.” We also get an eye-opening look at the effort they put into recruiting husbands to become salespersons as well as the sexist language they used when discussing their daughters.